Xenia Tchoumitcheva (Ксения Чумичева) is a Swiss tv-presenter and dj with Russian origins.
Ms. Tchoumitcheva has parlayed a first runner-up result in the Miss Switzerland pageant into establishing strong media ties and brand relationships. A native of Lugano, Switzerland, she speaks five languages fluently (Italian, Russian, English, German and French) and holds a University degree in Science of Economics. She is also studying Spanish.
Xenia began modeling at the age of 12, and gained notoriety as a young beauty in her hometown. Her first runner-up place showing in the Miss Switzerland stirred a national controversy (why didn’t she win?), and the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner. Xenia was named by the press as the #1 “most eligible single woman in Switzerland” and having the “Best Bikini Body” while gracing the covers of magazines like Schweizer Illustrierte or Annabelle. She is represented by Elite Model Management and after university she accomplished acting studies at the New York Film Academy.
Miss Tchoumitcheva began to work as an actress in commercials and music videos in 2007, and is remembered in one of her early spots for the Spanish and Swiss watch brand Candino-Festina. She starred next to Jules Sitruk in the french movie Bob et les Sex Pistaches and as protagonist in the short movie “Les Enfants de la Hônte” of the french film maker Alain Margot, which appeared on the NIFF film festival.
May 2010 saw release of a music video with the Italian music artist Paolo Meneguzzi. It was Tchoumitcheva’s first video to be produced and released in Italy and to hit 2 million views. She also appeared in a role of the Hollywood movie “Without Men” with Eva Longoria and Cristian Slater.
An occasional presenter for Fashion TV, in October 2011 Xenia hosted Miss Switzerland pageant live on the 3 national channels. In March 2012 Xenia starts to host her own TV show about successful Italian firms called “L’Italia Che Funziona”, on Rete 4, and Italia 1 – Mediaset.
She also hosted Miss Ukraine 2012 with the Russian comedians Projektorperishilton. The show was a hit with more than 10 million views and a 23% share on the channel Inter.
She has interned at different financial institutions, such as Merrill Lynch, the London hedge fund Duet Group and JP Morgan Chase. Working as a luxury reporter for the US magazine Haute Living, she also writes a monthly cultural column in the german magazine Monats Hefte. Xenia is self-managing her image, brand- and media-relationships.
Xenia is the spokesmodel for numerous brands, including: Mercedes Benz, Visilab Sunglasses, AirEuropa, Nikon and Revlon cosmetics, amongst others.
Based between London, Lugano and the USA, she travels constantly the world while pursuing her own branding business, as well as her DJ appearances and TV hosting.