Xenia Tchoumitcheva (Ксения Чумичева) is a Swiss-Italian personality and entrepreneur with Russian origins.
A native of Lugano, Switzerland, she speaks five languages fluently (Italian, Russian, English, German and French) and holds a University degree in Science of Economics. She is also speaks Spanish at a conversational level.
Ms. Tchoumitcheva has parlayed a first runner-up result in the Miss Switzerland pageant into establishing strong media ties and brand relationships.
Xenia began modeling at the age of 12, and gained notoriety as a young beauty in her hometown. Her first runner-up place showing in the Miss Switzerland stirred a national controversy (why didn’t she win?), and the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner. Xenia was named by the press as the #1 “most eligible single woman in Switzerland” and having the “Best Bikini Body” while gracing the covers of magazines like Schweizer Illustrierte, Annabelle or Maxim as the “Most Beautiful Woman 2012”. She self-manages herself and is externally represented by Elite Model Management.
Xenia starred in several music videos – like Paolo Meneguzzi’s Imprevedibile. For a few years in her career, under the umbrella of her activities Xenia used to DJ house and hip hop music, only as a hobby activity.
An occasional presenter for Fashion TV, in October 2011 Xenia hosted Miss Switzerland pageant live on the 3 national channels. In March 2012 Xenia starts to host her own TV show about successful Italian firms called “L’Italia Che Funziona”, on Rete 4, and Italia 1 – Mediaset.
She also hosted Miss Ukraine 2012 with the Russian comedians Projektorperishilton. The show was a hit with more than 10 million views and a 23% share on the channel Inter.
Xenia has interned at different financial institutions, such as Merrill Lynch, the London hedge fund Duet Group and JP Morgan Chase. Working as a luxury reporter for the US magazine Haute Living, she also writes a monthly cultural column in the german magazine Monats Hefte. Xenia is self-managing her image, brand- and media-relationships.
Xenia has worked with fashion brands like Ferragamo, Ermanno Scervino, Tod’s and Versace. She is the spokesmodel for numerous brands, including: Mercedes Benz, Visilab Sunglasses, AirEuropa, Nikon and Revlon cosmetics, amongst others.
Xenia writes and acts as a journalist for the Swiss economic magazine Bilan – and her her own online show called “La Recette de Mon Succes” where she interviews personalities of the business world and asks them careeer and life advice. One of the last personalities on the show was Stephan Winkelmann – the Lamborghini CEO.
Based between London, Switzerland and the USA, she travels constantly the world while pursuing her own branding business, as well as her speeches at conferences and TV hosting.